Internet marketing is an indispensable part of modern business, base on digital technology, using tools such as the Internet, social meia, and data analysis to increase the company’s exposure, brand awareness, and sales in the market. Many digital marketing nouns and terms are very important for people engage in online marketing and can help communicate effectively with teams and partners.
Introduction to internet marketing terminology
Acquisition (acquire users)
The first step in executing digital marketing is to acquire a large number of users, attract traffic, and grow the number of users., get the attention of your target audience or take email marketing service potential customers. Therefore, you can maximize exposure by operating SEO to improve rankings, publishing highly attractive posts on social platforms, advertising, content marketing, etc., and try to provide high-quality products or services to convert unfamiliar customers. Become a loyal customer.
CAC (Customer Acquisition Cost)
Customer acquisition cost in English is Customer Acquisition Cost, or CAC for short, which refers to The amount of money a company spends to attract new customers. This is one of the indicators to evaluate whether the marketing strategy is helpful for customer development, and it is also usd to measure the status of the marketing funnel.
Affiliate Marketing
Alliance marketing uses the cooperation between manufacturers, owners and promoters (such as Internet celebrities, bloggers) to allow promoters to promote the owner’s products or services on the Internet. When a conversion is successfully obtaind through a promoter, the owner will plan a proportional commission to be distribute to the promote.
Click
In Internet marketing, Clicks on web pages, ads, images, links, CTA, buttons and other objects can be individually calculatd as “clicks”. Just one click will be countd as one click., by counting clicks, you can understand the interaction between viewers and learn math with your face (and google docs) web pages, posts and other content. Using web page clicks as an analogy, the number of clicks can be equal to the web page traffic performance. This can be to initially judge whether the content and title are attractive, and plan relatd optimizations. direction.
CTR (click-through rate)
The full English name of click-through rate is Click Through Rate, the abbreviation is CTR, and the calculation method is “number of clicks/number of exposures * 100%”.The click-through rate can be used to evaluate whether the content is eye-catching, whether it is deb directory the information the target audience wants to see, and whether the postd content appears in front of consumers at the right time. Whether you are implementing digital marketing models such as SEO, Google advertising, or FB advertising, youd to always pay attention to the click-through rate.