Structuring marketing processes

With this comprehensive view, marketing operations can better structure processes. The team can design more efficient, agile, and practical processes that make better use of the company’s resources.

With this structuring, the business also gains more predictability of costs and marketing results .

Optimizing the use of marketing technology

There are hundreds of marketing software to  lebanon phone number list  fulfill the most diverse functions in the area. But the application of these tools is not always efficient or makes sense for the organization.

Marketing Ops implementation, then, aims to optimize the adoption of marketing technologies, so that the company uses only what is necessary and makes better use of the tools, in favor of business results.

Supporting decision making with data

Marketing operations is extremely data-driven . It is the basis for decisions on how to operationalize marketing to generate better results, take advantage of opportunities, and take less risk.

Increase team productivity

By aligning and optimizing activities, Marketing Ops is able to increase team productivity. Professionals adopt smarter processes and can automate a number of tasks with marketing software.

Align with sales operations

Marketing Ops looks at the marketing field.  5 best free photo download websites for design However, it does not lose alignment with other business areas, especially sales .

Thus, marketing operations, integrated with sales operations, ensure that lead delivery is efficient for salespeople and generates more business opportunities .

 

Focus on business results

Marketing operations always focus on the organization’s goals and objectives. This means that marketing can fulfill its role in the company by directing activities toward outcomes that are important.

How to implement marketing operations?

Marketing operations involve a number of lack data  practices, which must be well planned for this area to function at its best. Now let’s look at some tips and strategies to apply Marketing Ops in your company:

Mapping marketing processes

Start by mapping out your marketing processes to understand how your company is currently organized. Figuring out how your team works, what works well, and what the bottlenecks are is certainly a big step.

From the initial design, you can create optimized workflows and standardize processes, so they can guide the team in developing their activities and achieving results.

To do this, it is important to use marketing methodologies that provide a framework for the team’s work.

Inbound marketing and agile marketing are two methodologies that are widely used today and can go together in Marketing Ops.

Identify and solve the main marketing problems

By mapping your processes, identifying and correcting key marketing problems is much easier.

Seeing whether the team is meeting deadlines, whether tools are being used correctly, whether goals are well defined, whether data is supporting decisions, among other perceptions, will contribute to optimization.

That way, you can correct any obstacles that hinder marketing results and optimize operations so mistakes don’t happen again.

Establish key marketing KPIs

KPIs (Key Success Indicators) are necessary to monitor marketing performance. Some metrics help you understand if you are on the right track, such as :

• ROI (return on investment);
• CAC (customer acquisition cost);
• Conversion rate;
• Leads generated;
• Traffic sources;
• Total revenue.

With these indicators, Marketing Ops can identify areas that are not delivering the expected results. It is based on this data that the person responsible for sales operations must act.

 

Building a MarTech infrastructure

Marketing and technology must go hand in hand. In the context of the digital transformation of companies, it is no longer possible to think of any business area that does not use software and tools to streamline, optimize and automate day-to-day tasks. It would be no different in marketing.

Next, plan your martech infrastructure , a combination of marketing and technology, with software like:

• Marketing automation;
• CRM;
• Business intelligence;
• Data analysis;
• Content tools.

Optimizing marketing technologies for business needs

When defining your martech infrastructure, identify which tools are most important to your business and which best fit its needs.

If you’ve mapped out your processes and identified gaps and bottlenecks, the right tools can solve these problems. They can automate many manual tasks, increase team productivity, and scale marketing to generate many more leads .

Track performance and support the marketing team

Marketing Ops is also a support area for the marketing team. You will be able to advise on best practices for management, collaboration and use of tools, so that professionals are informed, qualified and aligned with objectives.

Additionally, monitor team performance through efficiency and productivity KPIs.

With an eye on performance data, you can help your team fix issues that are impacting results.