Animate the main page and lower level pages

For this classification step, I usually use tools like Mindmeister . A mind mapping software that allows you to put down the different ideas and build a tree structure in a logic of granularity.

Example with the fishing shop:

Another example of a tree structure with the cat shop:

Step 3: Creating pages

Depending on the different interesting keywords to target, which you have identified via the two previous steps, you will be able to define the pages to create or optimize.

For the most competitive queries, it will be interesting to create semantically solid pages with optimized content.

Dedicated sales pages give you much more freedom but require certain resources: content creation, internal linking, product classification, etc.

For less competitive and very specific product-related queries, you can very well optimize the “native” pages of your e-commerce site as sales approach.

Most of the time, this is enough to position you effectively since the competition is not necessarily working on the long tail.

The main page

The best practice found in most e-commerce brands is the creation of a main page. This page is intended to target the flagship query and will kuwait telegram data benefit from dense and optimized content.

It will also serve as a pillar to strengthen the other lower level pages.

Here are some examples inspired by popular e-commerce sites:

 

 

 

You should also know that during “non-sales” periods, the pages of these sites are quite static. In order to carefully analyze what is happening on these different pages as the sales approach and during the period, I invite you to use the Wayback Machine tool .

This site allows you to view pages from specific dates. If the page no longer exists or has been modified since then. The tool may have saved old versions. In a few clicks, you can enter, for example, the URL of a sales page and you can access the saved and available archives.

Tracking and monitoring

The main pages of these sites are intended to. Target competitive queries such as. Sales” and “Sales + [Brand]”. You must therefore adapt your strategy to your resources and your themes, but it is always interesting to take inspiration from them!

Obviously, the basics of SEO are respected. With optimized Titles and timeless URLs.

To return to the theme of fishing, the main page of a site specializing in this sector of activity will, for example, target the keywords “Sales + [Fishing]” and “Sales + [Name of its brand]” with its main page.

Regulatory Point: As you can see on these pages, outside of the sales period, you are prohibited from selling products on sale. You are therefore obliged to specify, for example, that the sales are approaching and to indicate the dates. This good practice allows you to remain legal, while working on the SEO of your pages throughout the year.

Pages level 2 and above!

Once this main page is created. The principle steve douglas founder will be the same as in. A pillar page logic or even a silo structure . You will go down the tree structure and create more specific pages to target more precise requests.

To follow this logic, it is interesting to mesh these pages from the main page while making the links from level 2 go up to it. It is also interesting to integrate a breadcrumb trail dedicated to this “Sales” part. And of course, do not hesitate to optimize your internal anchors!

Here are some examples of internal linking from data on the main page to secondary pages:

 

frequently detecting new text on the page, crawlers will be more interested in it and will come back more often.

For example, you can present the products that you are going to sell off, provide advice on how to make the most of the sales, etc.