10 Days before the launch of the sales

 

As I indicated above, for the pages to be optimized, this technique consists of adding the terms “Sales from …” or “JX Sales” in your tags to start positioning yourself on long tail and product queries.

Depending on the size of your site, it also takes some time for crawlers to visit and discover the new tags on your different pages. By getting a head start, you ensure you’re up and running on the big day!

At the start of the sales

Add the “Sales” page to the site menu

Now that the sales are launched, give maximum japan telegram data visibility to the event and add the link to your main page directly in the menu!

If you wish, you can also add the link in full content on your homepage and integrate your other level 2 pages into the menu.

• Animate landing pages

During this period, it is important to continue to keep your various sales pages alive.

Add the word “Sales” to the Titles and H1 of sale products

Finally, modify the “Sales from XX” or “Sales JX” on all native pages, to highlight that the sales are officially launched!

After the sales

• Remove the various links to the main page and secondary pages (menu, footer, categories, product sheets, etc.)
• Remove the “Sales” mention in the Titles and H1 of native pages
• Maintain discreet internal linking in a few places on the site to continue sending PageRank throughout the year to the sales pages
• Repeat the strategy during the next sales!

Finally, some good practices

URL that lasts over time

As you will have understood, the pages that debra wunderlich human resources manager you are going to create for the sales period must remain in time. It is therefore necessary to opt for a timeless URL. Keep the same one each year and do not indicate a date in the URL.

The technical lever

To be effective during this period, regularly run crawls of your site with tools like Semrush’s Site Audit . In just a few clicks, you’ll be able to see error HTTP codes, page depth, loading times, etc.

Link Acquisition

Throughout the year, also consider acquiring new backlinks to the main page and secondary pages.

 

You should get into the habit of tracking the results of your SEO optimizations. For sales pages, keep the same mindset by monitoring and analyzing your positions and improvement avenues!

The regulation

Finally, as I have mentioned several times, sales data on are governed by various laws. It is therefore advisable to respect them to avoid penalties.

With the best practices listed in this article, you can significantly improve your SEO strategy during this period, while remaining legal.

By applying this methodology, you will be able to improve your SEO strategy during the sales period and increase your sales tenfold. However, do not put aside other marketing levers.

During this event, it is important to take advantage of all the communication channels available to you: social networks, advertising, competitions, emailing, brand image, cross selling… Everything is good for successful sales.