An SEO strategy to boost your sales during the sales

To sell products on sale in your store, regulations require that they have been available for more than a month before the start of the sales.

Which means you can’t restock on sale items.

This is also why it is common to have availability in only a few sizes or models.

This notion of limited stock brings an additional sense of urgency to consumers.

I also invite you to refer directly to the government website if you are looking for more specific information on this regulation.

Authorized sale products

SEO is a lever that can become very effective during this period and generate considerable traffic to your e-commerce site.

Many e-retailers tend to create ephemeral pages, simply to present the different products on sale. However, behind this event, there are well-established SEO strategies that can become very profitable for your business!

Step 1: Keyword research

As usual, keywords are the basis of any SEO strategy.

This period generates many requests from israel telegram data Internet users, on the different search engines. The first step is therefore to analyze the requests to work on in your theme.

Unlike Black Friday, which generates searches mainly around high-tech or household appliances, sales affect more themes and products.

Of course, the major players in online sales are already in the race for the main queries such as “high tech sales”, “iPhone sales”, “household appliance sales”… but there is always an accessible long tail to go after!

For this first step, your goal will be to collect and list as many keywords as possible related to your sector of activity. Remember, of course, to stay in a lexical field related to the different products you want to sell otherwise you risk getting lost in all these requests!

Keywords around sales will mainly look like “Sales + [Brand]”, “Sales + [Theme]” or “Sales + [Product]”.

Search Console

If you already have sales pages referenced on your site, you may be able to retrieve information directly from Search Console.

Go to the “Coverage” tab, select a period of 16 months to display data covering the last 2-3 sales periods in order to collect maximum information.

Finally, filter for queries containing the word “balance”.

The advantage, if you already have well-ranked pages on your e-commerce site, is that your work will mainly consist of strengthening and optimizing them as this event approaches.

Google Suggest

Google is a search engine that can give kevin watkins chief architect & founder you a lot of answers (which is quite logical in reality…).

By simply using the search bar and analyzing the suggestions, you can start to retrieve many keywords.

For example, if your online store specializes in cat products and accessories, here’s what you might find:

For each keyword, you can then search for related and more specific queries:

Another strategy, for each letter you add, new suggestions appear in the suggestions:

Google Trends

Google Trends is another tool from data on Google that helps analyze searches and trends.

To resume the queries related to cat trees and sales, Google Trends shows us these results:

We immediately identify a strong demand during the sales period which confirms the interest in this request.

Another example with the keyword “sale fishing rod”: