Avoid temporarily popular keywords

Is a new keyword gaining traction or is it just a passing phase? When you need to know if the keyword people are searching for is a legitimate trend or just a fad today, Google Trends can help. On the left sidebar of the tool, you’ll find the “Year in Searches” tab, which lets you explore search interest in popular topics over the past 12 months. “Spikes” are clearly visible and typically occur around unique moments in time.

When creating search terms, it’s best to avoid ones that are only popular on Google during a special or limited time period (like Christmas or the Olympics), as they won’t bring as many new visitors to your business’s homepage throughout the year as more carefully chosen terms.

A great example of a term that faded as quickly as it became popular is “Tiger King.” Released at the end of March on Netflix, you’ll notice a spike just before April, with the term not really gaining popularity since then.

Find relevant and trending topics

Good content creators should always be thinking about their future content. Google Trends is very useful for this, as a basic look at word trends on indonesia telegram data Google also provides related topics. A table appears next to the search term, listing the top five related searches. You can use these topics to fuel your content and build links.

Using trend forecasts

Using Google Trend forecasts can be an easy way to help you with your keyword research. In recent years, Google has added forecast and trend data for existing keywords to the Google Trends tool . If a keyword related to your business is predicted to increase in search volume in the coming months or even a year, seize the opportunity and target that keyword.

In addition to related topics in any Google Trends search, you’ll also discover related queries. These allow you to see what types of search terms people are using in conjunction with the ones you’ve entered, and analyze a popular search by tamrin mahon senior director, finance comparing it to other searches for the topic you’re interested in. This type of information can be very helpful when choosing keywords or creating content calendars for marketing or social media campaigns.

For example, let’s say you want to create a blog post about “marathon training.” If you favor the pillar/cluster model for content, you can use the related queries section in Google Trends to generate cluster topic ideas .

Optimizing your local SEO strategy

Just like Google Trends allows you to filter for specific locations and sub-regions, you can use it to uncover local trends to refine your local SEO strategy.

For example, if you live in a coastal town and run a small graphic design business, seeing that a search term like “horseshoe crab” has become very popular may influence the imagery of the next business logo you design.

A key takeaway is that almost every competing data on marketer is using the same keyword breadcrumbs from Google Trends as you. So, innovating with local search often means getting creative with long-tail phrases.

If we take the “marathon training” example. From above, you might be. Surprised to learn which metropolitan. Areas are the most searched for on. Google—something that can be incredibly. Useful when defining a regional seo strategy.