Advantages of the channel for an online store
Web pushes have much in common with other channels that perform similar functions. But the difference is also significant. So, point by point about the features of web pushes.
In terms of usefulness for the store
Lower probability of blocking at the start (compared to mobile pushes). Before the first mailing, the user always receives a dialog box with options. And if in iOS such a window only offers to “allow” or “prohibit” push notifications philippines phone number data then in web pushes the window
can also be closed – and the decision can be made later. Since the user makes the decision to “prohibit” partly because he does not want to see the interfering window now – web pushes have a higher chance that the user will allow them.
High visibility (compared to e-mail). Mail is checked you know how often. Web pushes are read immediately and almost always. According to Pushall, the average response time to a letter is from 1 to 163 hours, and to a web push, a few seconds.
You don’t need to open any tabs for delivery (compared to e-mail). A web push is delivered even if the tab is closed, the browser is minimized — the user just needs to be at the computer.
Links to any page. That is, a store can announce a product, category, or special offers page — and link to it.
UTM for tracking effectiveness
You can supply links in web pushes with UTM tags and then track the effect through the familiar Google Analytics.
All web pushes are saved in history (unlike mobile ones). That is, if desired, the user can go to history and click on the link. This slightly increases the likelihood of interaction with your mailing list and changes its format: now the push works not as a temporary “banner” in the corner of the screen, but as an RSS.
More characters (unlike mobile ones). Mobile pushes include 40-60 characters (depending on the OS). In web pushes — 125.
It is cheaper to implement (unlike mobile ones). To send web definition classification and conditions for recording fixed assets pushes, you need two conditions: an SSL certificate (you can get it for free) and a mailing service — there are some with quite inexpensive tariffs. To send mobile pushes, you need a mobile application, which costs, you know how much.
In terms of user convenience
Web pushes have a “do not disturb” mode. That is, if a user wants to data on receive pushes, but does not want them to distract him, he simply switches to the “do not disturb” mode and reads them when it is convenient for him. This will not work with mobile pushes — either turn off notifications completely or read everything.