Make a normal advertising platform out of the store’s website. With analytics. With auctions. With native modern formats, not just banners. Do it faster. Otherwise, a large chunk of the advertising budget, which is just
Asking to fall into your hands, will go to those who were quicker.
That was the same conclusion
Yes, we know. Usually, such articles are built on a different principle. One where they first build up intrigue and lead the reader to some conclusions. And at the end – a key message covered with branches. Like native, yeah. Findings, conclusion, and that’s it.
Research
In October 2017, Data Insight with the IAB Russia Digital Advertisers new zealand phone number data Barometer released a study. It was called
“Prospects for interactive advertising in Russia: advertisers’ views.” Read it at your leisure, it is freely available on the Data Insight website. The study itself is quite voluminouo chose what would be interesting to e-commerce.
The study is interesting mainly because it clearly
Shows what brands spend their advertising budgets on. The data are the results of surveys of major advertisers (Nestle, Durex, Binbank, Dom.ru, Petrovich, Sportmaster, BMW – there are representatives of all the main segments). That is, the figures are close to reality, and this is good.
Why online retailers need this
It’s simple – the majority of respondents in the survey were brands. Moreover, 12 of them are included in the Interbrand Best 100.
Brands have budgets for online advertising and marketing. On the other hand, brands sell their products in online stores. A simple consequence
These stores can easily become the most desirable advertising how to make a balance sheet in detail platform for brands – after all, they have the
Most targeted traffic and branded products in the catalog. That is, people ready to buy what is within reach.
The stars aligned. If the brand advertises not on Google or Facebook, but directly on the retailer’s website, it will finally be able to get a measurable result in orders. Conversion of hot visitors. The brand’s data on budget will not go to “reach”, “recognition” and other ephemeral entities, but to increasing sales. A much more interesting metric, no matter how you look at it.