We all dream of customers starting to buy as soon as they land on our website. Of course, this rarely happens in the real world, but you can always ask the visitor to leave an email and continue the conversation. If they do, it means they are ready to stay in touch — and it’s time for you to launch a welcome email chain.
Triggered emails
10 ready-made mailing scenarios, including an “abandoned cart reminder.” Personalized recommendations inside emails. The tool pays for itself in less than a month.
Reminder
A welcome or welcome chain is a few emails that you send to visitors at the very beginning of the relationship.
And these first few emails are some of the most important malaysia mobile phone number data in the customer life cycle. They perform quite a lot
of functions, but to put it simply, they introduce your still potential customers to the online store and products, and help you win their favor.
Interestingly, 74% of visitors who left their email address wait for a welcome email. If you don’t send it, they’ll likely be disappointed. Plus, welcome chains are effective: they’re opened 50-86% of the time — much more often than regular mass mailings.
A couple more facts to make it more convincing. Welcome chains bring in 320% more revenue than other promotional emails. And people who open the first message in a chain read more than 40% of the brand’s emails over the next six months.
Welcome chain effectiveness statistics
What’s in a welcome chain, of course, depends on the type of your online store and your target audience. But the overall goal is to thank the customer for subscribing or purchasing, introduce them to your brand, and convince them to take some simple actions — these will help them take more significant steps in the future.
Before you start planning and writing your emails, it’s important ways to look up business information and tax to outline the structure of your welcome chain.
#1 Create a structure
Ask yourself what you want your subscriber to know or do at the beginning of their relationship with your online store. Do you want customers to engage with you on social media? Should they take a survey so you data on have more data? Do you want to hook them with your unique selling points: a generous return policy, quality standards, or charity work?