You can talk endlessly about the effectiveness of product recommendations, but it’s all useless if they are located in the wrong place on the site.
Check your store with our checklist. Examples below.
Where to place
In principle, recommendations can be placed on almost all pages where products are presented. More often, one or two such blocks are enough for one page.
The logic of each such block should correspond to the stage of purchase at which the visitor is currently. For example, if a person is on the search results page of the site, he is at the stage of active selection, comparing products, is going to buy something now or later. If on the product page, he is close to buying, now you need to offer him the most similar products-analogues in a suitable price range, to make it easier for him to make a decision.
As for the place on the page, there are two rules:
The buyer should not scroll for a long time to get to the recommendations laos phone number data from the main area of interest (for example, a block with a photo of the product and its characteristics)
Recommendations should be in the main content area (and, for example, not in the footer and sidebar).
Personalized product recommendations
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Home, category and product page, cart, search results, 404 – the main pages where you can most often see product recommendations. More about them.
Home page
If the visitor starts their journey from the main page, then most likely they do not have a specific goal. Therefore, it is logical to tell about the latest events and introduce the product range on the main page.
This is usually implemented using blocks – “Popular products”, “You may like this”, “Product of the day” and “Buying right now”. If you do everything right, there is a chance to increase conversion by 10-20%.
“Popular Products” Block
The most suitable products for the client among those popular on the site.
This is the most “general” selection, which makes sense to show when we don’t non-standard channels in performance marketing know anything about a person. We don’t yet know their desires and preferences, so we just display what they buy most often.
Where to place: In the main content area. An important point – we place promotions data on and new products at the top, since it is important for us to draw special attention to them and provoke a person to click and go to the catalog. Recommendations – right below them.