Quite a lot has been written about the need to do internal store search. Mostly they talk about various usability improvements, like “make the search field noticeable” or “get rid of zero results”. We even once wrote a comprehensive collection of requirements for modern e-commerce search — we listed what it should be able to do and what it should look like. The text is completely relevant even a year later: a huge layer of online stores still simply ignore the search. Although, it would seem, there is hot traffic, interested visitors.
In general, everything is simple here
if the search engine collects statistics on search queries, this data can india mobile number data tell the marketer what to do. Using the example of REES46 search, I will show what exactly can be learned from the search and how to respond to it
Fantastic queries and where they live
What you should pay attention to: popular queries, queries without results, queries with maximum revenue and popular queries without revenue.
Popular queries (and popular ones without revenue)
The first thing to track is popular queries. In fact, this is a way to measure the demand of your visitors using the search tool.
What period do they
refer to: a week, a month, six months? This way you can track the stability of demand for a particular product. If a query stays at the top for a long time, it makes sense to add it to the purchasing plan. I won’t judge what period will be sufficient, industry specifics rule here. For example, in bookstores, the popularity of a query is very the what, why, and how of a/b testing in digital marketing easily checked by the general hype around the book in the media. And the hype itself lasts for a couple of months at most, after which it declines – so it makes sense to respond to trends quite quickly.
The first line in popular queries is a query for books by the writer Alisa Ganieva. There is a surge in demand for her books now, this is a signal to purchase the product.
What conversion do these queries give: zero or non-zero. If the conversion rate is above zero, it means that the goods are bought directly through the search. This means that visitors coming to the site with a need data on for such a product are the hottest of the entire top. It is worth bringing products with high-conversion queries to the main page – to further increase sales.