Marketing automation is a strategy that uses technology to move leads through the sales funnel, by nurturing contacts through personalized actions.
Investing in marketing automation allows you to increase sales and revenue by reducing customer acquisition costs and increasing retention. Learn about the benefits of Marketing Automation and understand why it is something you should implement in your company as soon as possible.
Advantages of Marketing Automation:
Qualified Lead Capture
Having a high number of visitors to belgium telegram data your website is good, but converting those visitors into leads is even better. Marketing automation uses landing pages, notifications, pop-ups, messages, and forms to efficiently capture user contacts.
When advertising online , for example, marketing automation allows you to create a landing page to capture leads, followed by email blasts to new contacts in a segmented manner.
Lead Nurturing Flow
Once you’ve captured new contacts, you need to nurture these leads to convert them. Marketing automation allows you to analyze data and monitor user behavior to send personalized actions to each person: if a user has visited a certain product page, you can send them information about that specific product!
You can also use pop-ups on your website as a final communication with visitors who express an intention to leave, offering an irresistible offer to keep them coming back.
The magic of marketing automation happens when we nurture leads through various communication channels and send personalized messages to each user, according to their interests. These actions strengthen the consumer’s relationship with the brand, increase trust and, consequently, lead to conversion.
Lead Scoring: Marketing in Favor of Sales
Lead scoring is a technique for classifying leads based on their interaction points. By assigning a score to each of your contacts, you’ll know when a contact is ready to close the deal.
For example:
Conversion in a why agents choose dorrmat for seller lead generation form: 10 points
Clicking a button in the email: 5 points
Product page view: 20 points
The classification can be diverse, but it is important that it is in line with the action taken, considering the objectives of your business. When establishing the scoring criteria, define an average of points for a contact to be considered as a sales opportunity.
Qualification of the after-sales process
It’s much easier to make money by keeping your customers loyal than by trying to win new ones. Having engaged customers who are willing to share your brand – fans – is the ultimate goal!
The use of chat
boxes to qualify customer service, post-sales automation flows or even satisfaction forms maintains the relationship with the customer after the sale and provides valuable information to improve the service.
Metrics and Reporting: Effective guatemala lists Monitoring
Marketing automation tools allow you to track marketing metrics in more detail, including the behavior of each individual user. This allows you to act quickly, anticipate customer needs and achieve conversion more easily.
How to Implement Marketing Automation?
Marketing automation is a powerful tool for your company’s digital strategy when used correctly. It is essential to choose a quality platform and create all the necessary settings for flawless communication with customers.
At Pixel in Motion, we have marketing automation experts ready to turn your website visitors into loyal customers. Contact us and find out what we can do for your business .