Gabriela Campos Torres
Gabriela Campos Torres
Marketing Rep. MX at FromDoppler. She loves traveling, visiting museums, and cycling. She is a fan of crepes and black tapioca.
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The best of Doppler in 2016
Another year is coming to an end! It seems like it was just yesterday that we wrote the farewell post for 2015. It’s just that when you work so hard, and on such motivating projects and activities , time flies!
There are those who are a little discouraged by the end of the year. Taking stock, stages that are coming to a close, reflections and all this, accompanied by the rethinking of many things .
Well, at Doppler, the opposite happens. If there is something that motivates and encourages us, it is the idea that a new cycle is opening up before us. It is a blank slate to be filled in with our best ideas, projects and challenges .
Not to mention the results of the year that
A is coming to an end! Looking back, we realise that it has been a wonderful cycle . Full of objectives achieved, with much growth and immersed in an environment filled with enthusiasm and a desire to move forward.
And we’re not just talking about the Doppler team! Not at all. We’re also talking about you. Because with your desire to learn and grow, you become our greatest motivation to always keep improving.
Do you want to know our 2016 results? Keep reading and you will find out how we have grown this year, thanks to you!
A 2016 to remember
New features and integrations
It’s been a really busy year, really. Where to start? We’ve improved the tool , adding features and integrations to provide you with exceptional service.
Thanks to this, you can now send RSS Campaigns and keep your Subscribers always updated with the posts on your Blog or News Site.
At the same time, we created new 100% customizable and free HTML Templates so you can design your Campaigns in minutes thanks to our powerful Editor. There are so many that we had to add new categories!
In addition, we have multiplied the alternatives so that you can add attractive videos to your Campaigns. This will help you boost your CTR and build loyalty in your Contact Base.
So, on the one hand we have added
A new Element in the Editor to embed previews with links that direct directly to your content.
But in addition, we have generated a powerful integration with Viwomail so that your videos can be played directly from the Emails!
We knew that Video Marketing was becoming an essential tool to achieve your goals. That’s why we work hard to help you get the most out of this trend through your Doppler Campaigns.
If we talk about integrations, we cannot fail to mention Mercado Shops , Tienda Nube and Magento , the most important eCommerce platforms on the market. Now you can automatically import the contacts you have on these platforms to your Doppler Lists to send the most effective Campaigns. But you can also incorporate your products and offers into your pieces, just as you offer them on these platforms .
If these integrations have surprised you, you don’t know what else is coming in 2017. Stay tuned!
A 2016 with more free content
In addition, throughout the year we have expanded our content offering within the Free Materials section . This way, you can continue learning with the most practical, useful and attractive resources on the topics that interest you most.
Among the notable launches of the year are: the Content Marketing eBook , the Email Marketing White Paper for Tourism , the Pre-Sending Campaign Checklist , just to mention a few.
For its part, Doppler Academy has been the best way to provide you with almost 40 free training courses. Through fabulous Webinars, the best experts in the online world have brought you all their knowledge.
And what about EMMS 2016 ! Once again, it has filled us with joy and pride. This year, more than 19,400 people have participated in the mega online event. Thus, it managed to become a trend in 8 countries at the same time . 9 luxury speakers and 8 different formats have given this ninth edition a unique imprint. We continue to break records!
Although it has been a year of hard work, we are not giving up at the end! We are launching our Christmas Marketing action so that you can fill yourself with gifts for your strategy on this special date. Have you not participated yet? You are still in time!
How we have achieved it
All of this has been possible, first of all, thanks to you, for having trusted us and having accompanied us every step of the way, whether through the Blog, Doppler Academy or by using the tool.
Teamwork has also been very important , with new members in Ecuador and Colombia, in addition to the offices we already had in Argentina, the United States and Mexico. Thus, Doppler’s presence has become even stronger throughout Latin America, strengthening its leadership even further .