So, yes, knowing your ideal customer (or persona , customer avatar) is just essential. But far from the questionnaires and surveys sent to a large number of people vaguely corresponding to your target customer, I advise you to pick up your phone and directly contact 3 or 4 of your customers, or prospects with whom you have already exchanged on social networks for example.
Because nothing speaks louder
than what your clients say. Ask them questions to italy phone number data learn more about their issues, the goals they want to achieve, what’s stopping them, what they expect from an agency like yours, what they appreciate in a professional like you… Then gather all of their answers, cross-reference them, and highlight the main information that emerges.
You have here the foundations of your message
and therefore of your future digital strategy! How to to them at one of the markets implement a good editorial strategy? Once you have completed your market research, I advise you to observe what your competitors are doing. What type of content they offer (blog articles, newsletters, videos), which social networks they are present on, what they usually publish, the hashtags they use. See what seems to work for them, or not. Finally, take the time to analyze who your dream clients are.
Their values, their vision, their universe, their azb directory way of expressing themselves… To do this, visit their website, follow them on social networks, listen to their podcasts, subscribe to their newsletter, their YouTube channel. All this information will allow you to refine the expectations and needs of the clients you want to work with. With all this, you have a gold mine for knowing what topics to cover in your content marketing strategy, how to approach them (from what angle), where and when to publish them.