the prospect doesn’t care whether you are competent or not. Indeed, if you have your agency and already have clients, it’s because you necessarily are! What he needs at this stage of discovering your services is to be sure that you can help him , that you understand him. So, yes, your achievements prove that you have clients, talent, technique. So what? Does it really help your prospect to project himself into his situation?
Does it help him to better understand how
you can help him? He who would so much like to stand iraq phone number data out, attract customers, sell more, grow his business, etc. etc. Showing your know-how and your achievements. T is therefore a good thing if, and only if, you accompany them with key . T words that will help your prospect to project themselves, to imagine how their life can change thanks to… your talent, your world and your experience!
Because yes you are used to making motion design
videos and you know the traps to avoid. You know what the process of creating a ring can delay a deliverable, cause a shoot to fail. By presenting things in a concrete way, your prospect is then reassured. He feels that he will be in good hands, that he can count on you in the event of an unforeseen event. He knows that everything will be fine. And that is priceless But then how can you talk well about what you do?
As you will have understood, the more technical you azb directory are. T in your speech, the less you will be heard, and the less you will stand out from your competitors. With, in addition. T the risk of scaring your prospects who do not understand anything of what you tell them (and who will end up wondering if you are the right person to help them with their problem ). So put aside your professional gibberish.
Instead, be a guide for your clients who will then feel understood and who will have a good vision of what you can bring to them. Show them your empathy by showing that you understand their pain, their real need. When you write the content for your website, your blog articles, your newsletters or your posts for social networks, put yourself on the level of the person you are speaking to.