Everyone says this is the foundation of an effective content strategy. So you did it. You now have an in-depth study of your ideal client profile . But then, what do we do with this study? Because it’s all very well knowing your customers inside out, but how can you use it concretely in your business? And more specifically in your content strategy ? To answer this, here are 3 tips with 3 concrete examples that should clarify what comes next Knowing your ideal client, what’s the point?
Thanks to your market research
you know your customers better than they know uk mobile phone number data themselves. And that’s really great! You know what is blocking them in their activity, the problems they encounter, the questions they ask themselves, what is preventing them from moving on to the next level. You also know exactly how to help them enhance their brand, sell more, have a well-referenced website, develop their business internationally, feel better about themselves, etc.
This information is very valuable because
you will be able to use it to: Create an offer that fully grief and of course food meets the needs of your customers. Show that you understand them perfectly. Communicate in the right way to spark their curiosity and interest. Reassure them and create the trust essential to any purchase. And in a content strategy , this translates to: A website that effectively presents your offers and services. Blog posts that demonstrate your expertise in a unique way. Newsletters that engage your readers and make them want to buy.
Social media posts that inspire and make people want to azb directory follow you. How to use the information collected about your ideal client? To begin, I invite you to classify each of the information collected into 3 categories: The problems False beliefs The mistakes Then detail the arguments/solutions which, according to you: Provide a concrete response to the problems encountered by your customers.
Dismantle their false beliefs. Explain why they make this or that mistake. Now let’s see in more detail what this looks like in practice. 1-The problems that prevent your customers from moving forward Your customers have problems. And thank goodness they do, otherwise why would they use your services? So choose one of their problems and talk about the solutions available to them to get out of it. Show them the path that will allow them to evolve and that will lead them to where they would like to be. For example, my clients often tell me that they want to find more customers and no longer have to rely solely on word of mouth. The solution I propose to them is to develop a relevant content strategy to get noticed by new clients, especially those with whom they dream of working.