Schema.org is a language used to represent data – the actual data is called structured data .
Structured data organizes the content on your page and days this cookie makes the information easier for Google to understand.
For example, you can use structured data on a birthday cake recipe page to tell Google about baking times, user ratings, and more, like in the image above.
In this article we will talk about:
The different types of schema markup
Why Schema Markup is Important for SEO
How to generate and test your days this cookie schema
Let’s start with some examples.
Schema Markup Types
Schema markup is code that describes the elements of your website in a language that all major search engines can understand . This way, search engines can present users with more advanced results.
How-to markup, for example, tells Google that a days this cookie specific piece of content is a step-by-step guide. Google can then provide users with a preview of each step within the search results page:
Google includes 32 schema types . These are:
Here are five common examples of Schema.org chinese canada markup and what they look like in the SERP (search engine results page):
The Logo Markup
Logo markup tells Google what your logo is. This way, your days this cookie correct logo will appear in Google’s knowledge panel whenever someone searches for your business.
Here’s what the logo markup days this cookie looks like in action:
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Local Business Markup
Local business markup indicates which elements of your days this cookie website contain contact information, your address, and other important details about your business. Google then displays this information in the Local Business panel on the right side of some SERPs.
This markup ensures that Google provides the right information to searchers and encourages local traffic.
Here’s what it looks like:
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The Reviews Markup
Review markup adds a star rating to the bottom of your results page. It shows searchers what other people think of your site or products.
This markup is useful because customers are more the process of creating a ring likely to purchase products with reviews .
Here’s what review markup looks like in action:
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Sitelink markup
Sitelink markup adds additional navigational links to your listing on the results page. Instead of just a link to your home page, users will also see links to your careers page, blog, and other important search pages or categories on your site.
Here’s what the sitelink days this cookie markup looks like in the SERP:
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The Product Markup
Product markup provides Google with more information aleart news about the products on your site , so searchers can see more details right on the results days this cookie page.
It also provides Google with an image of your product that can appear in Google image search. Image searches account for 22.6% of all searches , so you could be missing out on a lot of traffic if you ignore them.