Campaign Metrics
These are the statistics generated from the sending of our Email Marketing campaign , such as the Open Rate , the Click Rate (CTR) or the Conversion Rate .
Did you know that Doppler provides you with this information through detailed updated 2024 mobile phone number data reports on the performance of your shipments ? Have you not taken advantage of it yet? Create an account now and find out!
Web Interactiob homepage openings
The web statistics of our own site and other sites of interest provide us with valuable information about how people behave on the web, what content or products are most interesting and which are not so much .
Point of Sale Activity
Wifi Tracking
For those dedicated to retail , smartphones and the use of technologies such as WiFi Tracking allow them to track consumer behavior at the point of sale and thus discover, for example, the time they spend in the store, the exact places they stop or how long they spend in the checkout area.
E-commerce statistic ecommerce and big data
Our subscribers’ eCommerce statistics allow us to analyze the performance of our Email Marketing campaign and create new ones that strictly adapt to their needs .
For example: if we know that our subscriber has recently purchased one of the smartphones we have for sale, we can send them a second campaign offering them specific accessories for that device .
The Key: Segment Your Campaign!
All of this information can be incredibly useful and overwhelming at the same time. Spend time and resources consumer data thoroughly analyzing the market information you have and use this information to segment your database based on the information you obtain .
Big Data will allow you to enrich your segmentation criteria like never is join by an incrible before, using not only demographic criteria or the latest metrics of your campaign, but also more qualitative and external elements .
Remember that segmenting your database will increase your campaign’s click rate by an average of 50% according to KISSmetrics , since the more you adapt your message and your offer to the characteristics and needs of your target, the better results you will get.
Do you plan to investigate more about Big Data next year? Tell us how you would apply it to your next email campaign! Are you not doing Email Marketing yet? Create your free account with no sending limit.