How many times before making a purchase have you not done a Google search to find the best price? This is a very common action and, to make this comparison easier, Google Shopping was created. On this platform, you can advertise your product so that it appears when a search for certain attributes occurs.
In other words, on
Google Shopping, search results are not only related to the keyword choice, but also to the product characteristics, so that the search result is as close as possible to what the user searched for. The billing system is the same as Google Ads, with only the number of clicks being charged.
You can control your Google Shopping campaigns through the Ads platform. In other words, everything is integrated to make your routine easier. The best part? Because of its more attractive format — with the display of photos and prices — the conversion rate can be 130% higher than in traditional campaigns .
Google Display Network
In addition to offering canada email list space in search results, another interesting advertising option is the Google Display Network. Using a list of partner sites, you can display your campaigns on other channels, further segmenting your strategy. Some companies provide space on their pages to receive advertising from Google Ads.
It’s no wonder that 95% of websites
Brazil are associated with the Display Network. But in addition to targeting — since you can advertise on pages that are popular aero leads with your target audience, for example — another advantage is the diversity of ad formats. All of this contributes to increasing the accuracy and efficiency of your campaigns.
This very popular the manager who consults our manager format is similar to traditional newspaper ads, for example, since your campaign will appear to the user on another page. While they read news about your football team, they will be impacted by an ad from your online store offering the club’s jersey.